Diffusion of Innovations II
Activity 1 – Exploring Perception of an Innovation
Step 1
Work in partners. Take a large sheet of paper and divide it down the middle.
Identify a product or service your organization currently offers and label one side of your paper with it. Make a knowledge map of the innovation examining each of the five elements and how your customers perceive them.
Step 2
Become intrapreneurs and create an innovation for the organization internally that can improve the way you work. For example, it could be a new process, an event, or meeting. Label the other side of the paper with this new innovation.
Step 3
Imagine your innovation through the lens of these five qualities and how your co-workers will perceive it. Refine your innovation based on these qualities to increase the likelihood your co-workers will want to adopt it.
Step 4
Get together with another set of partners. Share your two maps. Discuss what you learned and your insights.