Arena: Disciplined Social Innovation
Diffusion of Innovations II
Introduction
Explore the five qualities (characteristics) of an innovation and how they affect the process (rate and speed) of diffusion. It is the job and burden of the innovator to consider these qualities and how a potential adopter actually perceives the innovation in relationship to each of them. Perception affects decision-making (adoption). Understanding these qualities can help you design an innovation and how you bring an innovation to the market or share an innovation with a potential adopter.