Arena: Disciplined Social Innovation
Diffusion of Innovations I
Activity 1 – Exploring The Path of the Adopter
Step 1
Begin working by yourself. Fold a sheet of paper in the middle.
Step 2
Consider two distinct innovations (product, service or idea) you adopted in the past year. Use these innovations to label each side of the paper.
Step 3
Draw a path of the adopter for each innovation. Reflect on each step of the path and your decision-making process. Take notes on your map.
Step 4
In pairs, use your knowledge maps to tell each other the stories of your adoption pathway for both innovations.