Arena: Disciplined Social Innovation

Crafting Effective Opportunity Statements

Introduction

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This is a disciplined approach to thinking comprehensively about any opportunity or problem. An opportunity is a direct path towards a higher purpose. A problem is a barrier to a higher purpose. If we don’t have a purpose, there are no problems. Crafting clear statements reduces confusion and increases understanding. There are criteria for effective statements. Strategies help you improve your statements. The focus of the practice is thinking about one thing at a time and writing simple sentences to communicate with clarity.